Rosie Gochnour Serago has spent her entire career in the public sector, including a five-year tenure as a Content Strategist for the Utah Office of Tourism (2017–2022). During this time she helped launch UOT’s Red Emerald Strategic Plan, which outlined “stewardship” as an Office imperative for the first time. She also led the strategy and creative behind the “Keep Utah Forever Mighty” sustainability brand on VisitUtah.com and the corresponding editorial content.

During her time with the State, she championed the need for continued dialogue, creativity and public engagement surrounding the role of “destination management” — which asks destination officials to define intentional tourism strategies that balance marketing, development and long-term sustainability for their destinations. In 2021, she co-produced a series of articles and videos on how to travel responsibly in the Grand Staircase Escalante region in collaboration with various members of the community, including search and rescue volunteers, county officials, ranchers and BLM rangers.

Rosie is a sixth generation Utahn, descending from hand cart pioneers and early Pony Express riders. She currently offers freelance content and marketing consultation services and lives in downtown Salt Lake City.